Web Content
Services : Website Content
The aim of 95% of websites is to generate more sales or contacts.
"Do you have great writing skills?"
To generate more visits and sales one has to create content that is unique. It must be easy to read, logical and persuasive in convincing the reader to take a certain action (e.g. go to the contact page or purchase a certain item). You are able to "speak" directly to your customers through the content of the website and you will be able to create trust in the relationship with your visitor.
It requires a special skill to write effective content for the web. Your audience is impatient and will leave your site in a matter of seconds if the content is not relevant, well laid out or badly formatted. Search engines use the way the content is written for their page rankings and it is a "no-brainer" to create a website that no one can find.
There are two solutions regarding creating content:
- The website owner or staff member write their own copy.
- A professional writer is assigned to do this task.
Short term this seems to be the more expensive route but it will increase the chances of getting "good copy", especially if the writer has a feel for the business and its ethics and if the writer is a professional "web-writer". The extra cost of using the services of a professional writer is often easily off-set by the success of the website. This is the quickest and most productive way to get your site up-and-running by creating copy that speaks to the web reader. Techno Joy with its experience of creating websites is also able to create this professional looking content for you.
This is still the most popular method and has the advantage that the writer will have an in-depth knowledge of the business and will have access to all internal documentation in the form of adverts, documents, forms and letters. It often appears to be the most cost-effective solution. There is plenty information available to assist aspiring copy writers, and Techno Joy will assist with making your copy "web friendly" when presented in electronic format.
Not every website owner has the time or skill to do this "web-writing" with a great degree of confidence. Unfortunately some websites, although structurally complete, never make it to the web simply because this detail was overlooked or under-estimated.
Contact us for more details regarding the skill of "adding content".
