Search Engine Optimization

Services : Search Engine Optimization (SEO)

So many websites out there but only 10 make it to the first page of a search.

Search Engine Optimization (SEO) is all about making on-going improvements of your website, in order to achieve  a higher search ranking on search engines like Google and Yahoo!. The higher you are, the more potential visitors will click on your link! It really is that simple.

Our websites are built in such a manner that search engines like Google can scan through your entire site with ease and without obstructions. The quality of our websites and its underlying technology, the good use of key words, relative content and the interaction of our websites with the other links on the web are all factors that promote the ranking of the site.

During the life of a website the owners should continuously Test, Measure and Adjust the results of the site. How many new visitors, how long are they on my site, are they visiting other pages, are they buying or contacting, what search phrases are they using etc? We focus on the approved & tested methods of increasing your rank using a combination of all the key factors (such as meta tags, titles, page names, content etc) in each page for your website.

Many companies offer services to improve your rankings, however many use documented unorthodox methods to achieve their goals (read more about this on Wikipedia). Whilst these methods are known to work, most clients do not realise that if they get caught (possibly reported by a competitor?), their site can be removed entirely from the search engines and blocked by their systems. This means you get zero traffic from one of the most important resources on the internet.

Another very misleading phrase is "we can get you to number one on the searches". The truth is nobody can guarantee this! The algorithms used to calculate each and every page of the billions of indexed web pages in Google's database remains a secret known to Google alone, and the companies making such claims have no control over this.

We do not approve of these illegal methods and false claims, nor will we make promises we cannot keep. 

Not happy with your ranking?

Contact us at Techno Joy to evaluate and improve your ranking.